Seva is making an incredible difference in the world. Their impact is best captured in the personal stories of those who benefit from their programs. In Seva’s case, storytelling is a combination of written content, images and a variety of video footage. Our goal with their website redesign was to pair their storytelling content with their impact statistics. We wanted to develop a single narrative that demonstrated the direct benefit of donating to the organization.
As with every redesign, we were not starting from a blank page. To help us refine large amounts of pre-existing content and stay focused on the end goal, we built a solid audience profile and strategic plan.
As we moved into visual design, we took cues from Seva’s existing style guide. This meant adopting existing elements to a time-based medium like the web.
Stylistically, we were able to use interaction such as narrative sequence scrolling and video, to establish the start of a narrative on the homepage. The narrative continues to unfold as users scroll and present the facts, figures and impact of Seva’s programs.
Overall traffic increase
to the /donate page
to the /act page
to the /gifts page
2016 – 2017
2017 – 2018
Marc and Graham’s years of strategic and design expertise helped bring Seva Canada’s brand to life. They have the ability to see the big picture without losing sight of the smallest details, ensuring all elements are optimized from our website to trade show booth. Their work helped to drastically improve our overall donor experience and increase conversions.
Deanne Berman, Marketing and Communications Director Seva Canada