At the start of the project, we knew the outcome would stretch beyond what a minimum viable product (MVP) would deliver. But how much was enough to meet the brief? Our first task was to help analyze the content, project possible future content, develop audience profiles and determine a structure for the content. We then analyzed the technical options, along with institutional guidelines, to determine the best technological fit. Mainly based on the university’s preferences, we built a WordPress site to test the content demand.