VisualCV - Codename
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Codename was approached by Workstory to help redesign their existing marketing website and app for VisualCV an online resume builder. The first priority was to transition the brand by creating a new logo and bringing the many success stories for VisualCV users to the foreground. Subsequently work also included trimming down content, simplifying navigation and increasing the readability of all content pages, in particular the blog and educational pages. The new home page was tested against the previous page and provide a near 20% boost in conversions when tested side by side.

: Workstory
Completed: Ongoing
Codename: Strategy / User Experience / Web Design / Identity Design

Branding, Web